Our brand LetPub has a massive global following of authors, and our Journal Search Tool alone is the most popular journal finder in China with 14M+ page views a month. Feeding this audience is simple as long as the content is on-trend. We accomplish this goal to the tune of 11.4K webinar attendees.

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Here’s how we do it.

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The LetPub Webinar series

Our audience craves content. We have students, post docs, and well-funded, active researchers looking for career resources, training, and the inside scoop from the scholarly publishing industry. Producing a monthly series is a convenient way for us to draw a crowd, which we can then leverage to drive interest in our own offerings or to drive traffic to our partners.

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Meet the audience where they are

We have a simple rule: We pick topics based on audience interest, and tailor our message to the topic. We draw hundreds of registrations and thousands of reshared views when we produce topics such as:

• Journal selection and submission

• Handling peer review

• Writing response letters

• Interviews with editors

• Skill-building for presentations, conference networking, and more

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Using the attention to our benefit

This series allows us to generate clicks via marketing emails, registrations, and peri- and post-webinar linking and discussion. Importantly, we leverage this for our partners, such as our Hindawi webinar series. By producing this series for the publisher and setting up in-depth interviews, we achieved individual session peaks of:

• 900+ registrants

• 450+ live viewers

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Tapping into our audience or yours

Surely you’d be keen to replicate these numbers for your own content? Let’s connect and make it work. We can produce, market, or host webinars for you with low-to-no-effort on your part. One 15-min chat can answer all your questions and get your series started in no time.