Our brand Research Creative produces two original series:

1. Editor’s Choice, a highlight summary series for the monthly editor picks of the American Society of Anesthesiologists.

2. Annals Animated, a monthly video abstract series for the flagship journal of the Society of Thoracic Surgeons

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Why?

• enhanced impact of the source material

• contributes to a more comprehensive content ecosystem

• provides the basis for society sharing and outreach

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Here’s how we got there.

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Competing for attention

Growing readership, keeping readership: the annual struggle for publishers. It’s hardly contentious to recognize that scientific societies benefit from member loyalty. By nature of field and location, researchers will always be tied to specific societies. But this is just the baseline; in today’s attention economy, competing requires more than holding the status quo.

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Inflows to a society’s content pipeline

Competing for attention today means being a generator of content. Given that articles are a finite source, the content pipeline has to be fed from other sources. Enter Annals Animated and Editor’s Choice.

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How did these societies turn on the content tap with Accdon?

Everyone wants the attention of Nature or Science, but not everyone wants to commit to the production level required for success. For ASA and STS, they used us to dodge the commitment altogether. They simply connected with us, set an annual contact, and get the content delivered to their inbox each month.

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What does video content look like?

Both series are polished animation work that summarizes the highlighted study from the respective journals each month. Scripted, narrated, and animated, with captioning and branding included. A complete video, ready to hit PUBLISH.

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Accdon paving the easy road

When we say “easy”, we mean it. Each month, the society drops the editor’s pick with us and connects us with the authors. Just the manuscript and a “thanks!”. No extra materials or prep. We’re a team of PhDs and designers, so we take the manuscript and start scripting. After approval, it hits the professional narrator’s desk. From there, the animators work their magic. We accommodate any special requests or revisions from the Editor-in-Chief or managing editor and then it hits the website, social media, etc. The content tap turns on and stays on with no fuss or maintenance.

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Looking to augment your own operations?
So, the process is easy, but you’re probably wondering how much it costs? There are no games here. Currently, we run series on this scale for $1850 per video. Take 15 minutes to chat with us and get all your questions answered.